That’s just basic business and it’s decades old.” “And that brand needs to have the confidence to let you go, to walk away and come back maybe in a month, maybe in a year, but to come back in because they know that they’ve given you something that is aspirational or exciting and interesting. It’s an open door where you can come in on the High Street, walk through, experience, browse, be entertained, find something that you like, and maybe you don’t have the money to purchase that thing right now,” he says. You are trying to build an experience that doesn’t have a gate at the front and a security check. It’s exactly the same as a brand would’ve done in the fifties and sixties and seventies. “I’m quite proud to say we’re a relatively nimble and adaptable company that as things have moved on and as situations have changed, we’ve been able to adapt to make sure that we’re working on stuff that matters right now, and hopefully will matter again in the future. “What we are trying to produce is evergreen content,” says Bradfield. Such collaboration with artists has allowed the company to become better able to scale impact from creative solutions, even as it can now get “more granular” on each project, says Bradfield, who chairs the foundation. The foundation’s mission is to inspire and enable young creatives to fulfill their potential.įor artists such as musicians, filmmakers, photographers, and designers, the foundation provides funding for study, project development, and commissions-to the tune of €1M and 1% of all future annual revenue. The CSR arm also works closely with its new foundation, The Supporting Act, launched in 2021.
With the advent of a small CSR department the company’s now working toward transitioning to a net zero footprint, says Bradfield. We would get over excited about things that ultimately we could only support with a limited amount of money or a limited amount of media. We would get involved in too many causes, too many projects. So, in the early days, “for quite a few years,” Bradfield laments, “we just spread ourselves too thin. How WeTransfer Elevates Creativity, Community & The Impact of Good Ideas Photo Provided By WeTransfer The reason I had to go back on that was because when everybody is the CSR department, then everybody has things they care about, and everybody wants to say something. “Everyone in the company is the CSR department. But that got the company only so far.Įarly on, Bradfield and others at WeTransfer used to say, “We’ll never have a CSR department,” he recounts. Its Lead With We purpose (business as a force for the collective good) embedded across all 300+ of its employees served the first decade of WeTransfer well with “organic” growth and impact, says Bradfield. Most recently, one of its featured projects – “The Long Goodbye,” a short film collaboration with Riz Ahmed and Aneil Karia that WeTransfer/WePresent co-produced – picked up an Oscar at the 92nd Academy Awards. It has three million monthly readers, says Bradfield. To date, WePresent has featured the creative output of 1,000+ established and emerging artists from more than 100 countries. The platform presents stories from diverse and underrepresented communities-“because we believe that more voices equals better ideas,” the company says. The company highlights some of the best of that work product on WePresent, its digital arts and editorial platform that tells “weird, wonderful, and unexpected stories about creativity, to celebrate the extraordinary impact it has on the world around us.”
Nearly 90 million monthly active users across 190 countries transfer their large files – a billion a month – on WeTransfer.
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That’s why WeTransfer helped launch the world’s first free Masters of the Arts in design thinking in 2016 with the University of the Underground. It’ll unlock scalable solutions for the world’s most pressing challenges, such as the environmental emergency and socioeconomic inequalities. WeTransfer believes “creativity” is the driving force behind humankind’s greatest achievement.
This has led to partnerships with organizations like the Nelson Mandela Foundation, the UN Development Program, and SeaTrees-as well as artists such as Björk who work on the bleeding edge of social consciousness.įocusing on the creative class is not just a business decision, says Bradfield. Since the beginning WeTransfer has famously donated 30% of its advertising real estate – typically huge billboard ads rather than mere online banners – not only to raise awareness for artists and other creatives, but for key global challenges, too, says Bradfield, such as gun reform and Black Lives Matter.
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